With the emergence of various exquisite and changeable fruit packaging gift boxes in fruit shops, shopping malls and supermarkets in big cities, more and more brands have begun to pay attention to fruit packaging. As we all know, fruits are easily damaged during transportation, and the importance of packaging is even more important. obvious. In the design of the fruit box, it is necessary to master the arrangement of surface hardness and space size. In the production of gift boxes, attention should be paid to choosing gift box packaging materials according to the different characteristics of fruits. So what design concepts do you need to know about the design of fruit boxes and cartons? Today, Lingxian Packaging will introduce the design concept of fruit boxes and cartons.
1. Realism psychology The main consumer psychology characteristic of most consumers in the consumption process is realism psychology. They think the actual use of the product is very important. They hope that the product is easy to use, cheap and of good quality, and they will not deliberately pursue beautiful and novel styles. Consumer groups with a realistic mindset are mainly mature consumers, housewives and elderly consumers.
3. The mentality of seeking differences The consumer groups seeking the mentality of differences are mainly young people under the age of 35. This type of consumer group believes that the style of products and packaging is important, innovative and unique, that is, they need fashionable and avant-garde packaging in terms of shape, color and graphics, but they do not care about the use value and price of the product. In this consumer group, underage children account for a large proportion, because sometimes the product packaging is more important than the product itself. For this type of consumer group that cannot be ignored, its packaging design should focus on the characteristics of "novelty" to meet their psychological needs for seeking differences.
4. the herd mentality, consumers with group thinking are willing to cater to fashion trends or imitate the style of celebrities. This type of consumer group covers a large age group, because the media's promotion of fashion and celebrities promotes the formation of this psychological behavior. Therefore, packaging design should grasp popular trends and improve product reliability.
The above is the design concept of fruit boxes and cartons introduced by Lingxian Packaging. I hope it can help you.